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Ontological Design: Subject is Project
By Daniel Fraga
Ontological design focuses on designing human subjects through a feedback loop, emphasizing the need to adapt to the disruptions of technocapitalism. It frames the subject as a project influenced by social relations, behavior, and beliefs, aiming to engage with our sense of existence and reality while questioning and designing our understanding of it.
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- 2022Where it sits among everything in the Knowledge Bank, by year
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About the book
Ontological design is a discipline for designing human subjects. At its core is the feedback loop: the idea that by designing objects, spaces, tools or experiences, we are designing human subjects.
The structures of subjectivity we inherited from previous centuries cannot handle the digital age. The most fundamental thing being disrupted by technocapitalism is Humanity itself.However, this book does not deny or run away from this disruption. It leans into it, formulating it into a theory for architecting subjectivity. Here, the subject is a project framed via its social relations, behaviour and beliefs. The tools of this craft are multidisciplinary, and their goal is of the utmost depth: engaging with our very sense of existence, of reality and of being. Ontological design does not take “reality” for granted nor accept it as a given; it seeks to design it. It questions its assumptions, investigates its phenomenal appearance and tracks its tendencies.
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